McNeil Mixes

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Our story

A dad, a waffle iron, and a Saturday tradition.

One recipe, more than a decade of weekend mornings, and the bag friends and family kept asking to take home.

I am genuinely grateful for everyone who shows, and has shown, support for me, and McNeil Mixes, over the years. What started as a simple ask of making waffles turned into a passion to bring traditions to my family, and yours. Thank you for visiting and I hope you enjoy the mix as much as my family has.

— Blake McNeil

How we got here

  1. 2015

    The ask. My son was two, and he started asking me for waffles. So I made them, and kept making them.

  2. 2017

    After a couple of years of refining the recipe, and being in the kitchen every weekend, friends and family started asking for bags of the mix and premade waffles. The first sign I was on to something.

  3. 2020

    The kiddo asks me to make a food truck to sell waffles and name it Hurricane Waffles. That’s when the idea of selling them started to become real.

  4. 2022

    I registered the McNeil Mixes name for the first time. It never really went anywhere, other than buying 300 bags to put the mix in. Spoiler alert: I never filled the bags.

  5. 2023

    I unregistered the LLC I’d filed the year before. The business went quiet.

  6. 2025

    The years passed, but the kitchen never did. Waffles or pancakes virtually every weekend for kiddo, family, and friends.

  7. 2026

    Serious interest turned into real orders. I registered the McNeil Mixes name once again and officially sold the first bags of mix.

A small footnote: the Weekend label still reads Batch 001. It was the first mix we ever bagged, and we never saw a reason to change it.
Blake in the kitchen, mixing batter at the stove

From the kitchen

Overhead view of the stand mixer full of dry mix, bowls and scale on the counter
Simply mixing and bagging. A batch in progress.
Blake holding the first labeled bag of McNeil Mixes
The official first bag of McNeil Mixes ever labeled. It still sits on my bookshelf at home as a memory.
Blake at the stand mixer surrounded by ingredients, making batches of mix to bag
Making batches of mix to bag, refining the process along the way.

Take the tradition home.

Weekend Waffle & Pancake Mix · 16 oz · $12 · two bags for $22

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